DocScape’s relevance in the marketing sector

Unlike in the production sector, a large number of marketing processes still allow scope for systemization and optimization - a target which may not always be easy to achieve in creative processes, but the trend towards automation has already become apparent in a number of marketing areas.

The production of sales materials - and first and foremost the main catalog - is usually a cost-, time- and nerve-consuming process. Although a number of suppliers offer “ documents at the push of a button”, manual postprocessing is in fact still required, achieving at most a part-automation.

DocScape’s rule-based approach goes beyond mere templates and allows the 100% automatic generation of documents even with sophisticated layouts. All the operator has to do is store the basic data in a suitable system, such as a media database. This is another inevitable trend, so the days when amendments were made not in databases but directly in InDesign or Quark are certainly numbered.

At the same time, there is still scope for creative freedom: design concepts, e.g. for a catalog, continue to be required. These concepts are defined along the lines of a corporate design guide, but in a machine-readable format. DocScape will automatically follow these design rules, guaranteeing that they are complied with100%.

Along with obvious savings potentials, DocScape opens new avenues in terms of customer communication: excerpt catalogs (such as novelty or elimination catalogs) can be generated as easily as personalized 1-to-1 marketing documents, catalog-quality offers or automatically generated invoice inserts.