Personalization
The problem
Companies generally compile a wealth of customer data, but use these only very rarely to address
their customers according to their specific requirements. Why not advertise those products that are
tailor-made to suit a customer’s requirements? Why not address the specific requirements of
individual customers in a personalized text? Why not take the step of proceeding from the theory of
one-to-one marketing to practical action - for your customers’ as well as for your company’s
benefit?
The solution
DocScape distinguishes between layout and content. If a layout - e.g. for a product catalog -
has been generated in a general form, the range of documents which may be generated with layouts is
only limited by the number of data available, generating a professional, 100% CI-compliant product
presentation from each dataset.
The selection of data can be derived 100% automatically from the customer profile. Thanks to
DocScape, the production of a personalized, individual customer magazine, a personalized offer or
tailor-made product catalog is no problem. The products that a customer is preferentially
interested in can be presented in one single document - an ideal way of creating a positive
attitude. The rules for the personalization do not have to be lodged in the master data, but can be
formulated in DocScape. This way, the master data will not be contaminated by supplementary
information which is relevant only for the generation of a document. Direct-to-customer marketing
has reached a new level thanks to DocScape: attractive, personal, and without great expense.
The concrete benefits
- Direct customer address
- Increased information value
- Increased master data quality through formulation of personalization rules in DocScape
- Simplification of interfaces as data are consolidated in DocScape
- Reduction of print volumes
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(Deutsch)